Supporting advocacy with research and analysis

Not In My Colour is a research and analysis consultancy that supports advocacy work. We rectify the limitations of traditional policy by using an intersectional approach that centres the vulnerable. Founded by award-winning journalist and economist, Erica Ifill, we specialize in economic, tech and public policy. Having spent over a decade in the federal public service, we are uniquely positioned to perform top-level research and analysis, buttressed by generous communications packages that support our clients’ articulation and transmission of our work.

Not In My Colour’s sister organization is the Bad + Bitchy Podcast is where our knowledge of digital media, politics, policy and pop culture merge. The podcast is co-founded and co-hosted by Erica. This avenue allows us to take a deeper dive into policy of the day. Our programming is geared towards topical issues through an intersectional framework.

As communicators, we have expertise with mainstream journalism. We provide evidence-based writing and commentary to produce in-depth political and policy analyses in a weekly Hill Times column (reposted in our In the Press section) to advocate for marginalized communities. Other published writings include: Politico, The Globe and Mail, Press Progress, Refinery29, Chatelaine and Maclean’s; she has appeared on The Current, CPAC, CBC News and CTV News.

We offer services intended to maximize our vast experiences to aid in our clients’ own advocacy to bring about systemic change. We can’t change what we don’t study. Therefore, our offerings are structured to give our clients more than just a report that sits on a shelf, we produce documents aimed at distributing innovative ideas; we use research and analysis to underpin advocacy work. We will always orient our work to centre those most vulnerable, because we believe that should be the status quo. Welcome to the New Normal.